Sep 14
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Back in August of ’13, Contently co-founder Shane Snow wrote the following in a LinkedIn Influencer post: “Every few minutes, a new buzzword rips through the business world, skids, gets a few books written on it, and ends up in a pile of tired terms next to ‘synergy.’ Today, one of the biggest corporate buzzwords is ‘storytelling.’ Marketers are obsessed with storytelling and conference panels on the subject have fewer empty seats than a Bieber concert. Funny thing is, storytelling has been the buzzword off and on since advertising became a thing
Link:
Three Stories That Will Help Content Marketers Win With Storytelling